Canadian unions launch new CPP campaign “A Better Plan for All”

Today unions of the Canadian Labour Congress launched a new website and ad campaign to raise awareness about the need for a universal expansion of the Canada Pension Plan (CPP).

“With 600,000 Canadian seniors living in poverty, and 11 million workers lacking a workplace pension plan, retirement is something all Canadians need to start thinking about today. Even for employees with workplace pension plans, affording a modest retirement can be a struggle,” said CLC President Hassan Yussuff.

The campaign, “A Better Plan for All,” highlights this crisis that Canada is facing, and demonstrates how strengthening the Canada Pension Plan is the best solution for Canadians retiring now and in the future.

At, Canadians are invited to learn more about the Canada Pension Plan, and to send a message to federal and provincial policy makers, who are currently discussing options for CPP expansion.

The campaign is anchored by a video ad called “The Watch,” which follows a retiring worker named Sam.

Recognizing that many Canadians also have stories to share, the website will also feature Hourglass, a new original series of documentary shorts. Hourglass will roll out over the coming weeks with eight episodes featuring personal stories of life, work, aging and retirement from diverse Canadians in communities across the country.

Hassan Yussuff explained that Canadian unions have supported the Canada Pension Plan since the debate that led to its creation more than 50 years ago: “We know that pensions are crucially important, not just to the well-being of workers and their families, but to the economic health and vitality of our cities and communities too.”

“All workers – not just union members – deserve a stable and secure pension after a lifetime of hard work,” Yussuff added.

Visit to learn more and get involved.